This weeks Sepia Saturday doesn't feature bicycles or caps, but is a look at outdoor advertising. I've taken the theme of 'the writing is on the wall' and the result is featured below.
Outdoor advertising has a long history and, with increased consumerism, came increased advertising. As literacy increased within the population, companies began to look for effective ways to sell their wares. Billboards offered an opportunity for companies to communicate visually with their customers. Pictured below are examples of this type of advertising from Australia.
This 1930 black and white photo is of a billboard at Circular Quay, Sydney, Australia. It is promoting trade between Australia and Canada and was designed by Rousel Studios, Sydney. This print is part of the Powerhouse Museum Collection.
|Billboard Circular Quay, Sydney, NSW, Australia, c 1930|
Advertising sign produced by Stan Denford from Rousel Studios, for David Jones depicting men and women in evening dress. This is another print featured in the Powerhouse Museum Collection.
|David Jones Advertising Evening Wear, Sydney, NSW, Australia, c 1925|
Another of the Powerhouse Museum's Collection of Rousel Studio's advertising billboards. This one is for Grace Bros advertising furniture.
|Grace Bros. Furniture, Sydney, NSW, Australia, c 1930|
An example from 1872 in Stanthorpe, Queensland, Australia, advertising Gibbs and Emerick, signwriters, household painters, plumbers, glaziers and paper hangers. This photograph is from the State Library of Queensland collection.
|Gibbs and Emerick Sign Writers, Stanthorpe, QLD, Australia, c 1872|
This post is part of a series of posts for Sepia Saturday, which provides an opportunity for bloggers to share their history through photographs. You can view more Sepia Saturday images here.